Well before settling down for undertaking a research work, it is very important to decide upon the methodology to be used for the same. Today, most of the scholars use the qualitative method of conducting a research. As per this method, the scholars collect only a limited amount of information about a large number of cases pertaining to the research topic.
One of the best strategies to be followed while using the qualitative research method is using a questionnaire survey. As per this questionnaire survey, you can ask a series of already-framed questions related to the subject on which you are conducting your research. You can choose to ask the questions as per two methods. As per the first method, the questions can be pre-coded i.e. your respondent can choose among a range of responses for a particular question and as per the second method i.e. open-ended, you can allow your responder to give an answer in his/her own words and this answer can further be coded or analyzed.
Another means of using the qualitative research method is utilizing the sampling techniques in order to get a representative sample, such as using a random sample or a quota sample. Once you are done with your survey, the data collected from each question on the survey can be combined to provide numerical data for that question. This data can then be analyzed through various quantitative methods such as comparing the percentages of answers to different questions based on the unique traits of the respondents, obtaining an average or median for rating or ranking data or doing a correlation or regression analysis. Nowadays, research scholars also use the e-mail survey method as per which they send a questionnaire to the people and ask them to answer the same. This helps these scholars in gathering a good amount of data for research purposes. Qualitative research method is considered to be the best method for collecting large chunks of data and presenting the same in a compact and easy-to-understand manner.
One of the best strategies to be followed while using the qualitative research method is using a questionnaire survey. As per this questionnaire survey, you can ask a series of already-framed questions related to the subject on which you are conducting your research. You can choose to ask the questions as per two methods. As per the first method, the questions can be pre-coded i.e. your respondent can choose among a range of responses for a particular question and as per the second method i.e. open-ended, you can allow your responder to give an answer in his/her own words and this answer can further be coded or analyzed.
Another means of using the qualitative research method is utilizing the sampling techniques in order to get a representative sample, such as using a random sample or a quota sample. Once you are done with your survey, the data collected from each question on the survey can be combined to provide numerical data for that question. This data can then be analyzed through various quantitative methods such as comparing the percentages of answers to different questions based on the unique traits of the respondents, obtaining an average or median for rating or ranking data or doing a correlation or regression analysis. Nowadays, research scholars also use the e-mail survey method as per which they send a questionnaire to the people and ask them to answer the same. This helps these scholars in gathering a good amount of data for research purposes. Qualitative research method is considered to be the best method for collecting large chunks of data and presenting the same in a compact and easy-to-understand manner.
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